The tale of Johnnie Walker Blue Label commenced in 1987 with the launch of Johnnie Walker Oldest by the Distillers Company. This blend of rare malt and grain whiskies, presented without an age statement and in elegantly retro packaging reminiscent of the 19th-century Johnnie Walker bottle, rapidly became known as Blue Label for obvious reasons. Despite, or perhaps due to, its high price, it was an instant success, with global sales reaching 50,000 cases by 1997. Recognised worldwide, it is often considered the quintessential gift whisky, symbolising appreciation or approval from one's in-laws. Blue Label is crafted from Diageo's unrivalled reserves of maturing malt and grain whiskies sourced from the four regions—Highland, Lowland, Speyside, and Islay—including ghost distilleries to which Johnnie Walker has exclusive access. Regardless of the exact blend, it consistently offers a beautifully balanced flavour profile with rich, slightly smoky, and fruity characteristics. The nose reveals fragrances of oak, crisp spice, dried fruit, and pastries, complemented by berry fruits, aniseed, cedar, citrus, and hints of spice. On the palate, it is supple and balanced, offering tastes of toffee, wistful smoke, chocolate, grass, and a notable malt presence. The finish is floral and oaky, with good length propelled by a highland-style smoke plume, alongside notes of dried fruit, spice, and honey. Regarded as one of the ultimate premium blends, Blue Label stands as a legend in its own right and will undoubtedly continue to be so.